We start with the offers, because that's our speciality — then move on to the activities and restaurants that justify the spend, from a lift up the tower at sunset to a tasting menu you book well ahead.
The mix includes doughnuts, coffee, cinema popcorn and beauty gifts, plus a handful of sit-down offers that need a booking. Timing matters too: many programs want two to four weeks' notice, so check each offer's eligibility and redemption terms before the day, not on it.
Once the birthday offers are sorted, this is where the day gets built. The birthday activities in Melbourne below are ordered roughly by price, opening with two that cost nothing at all and closing with the milestone splurge — so pick by budget and by how many people are coming.
If the things to do on your birthday you have in mind don't involve a restaurant table, start here; dinner comes in the next section.