25% Off Item of Choice

H&M members receive 25% off one item of their choice for their birthday. The single-use reward works online or in store and remains valid for two weeks after the birthday.

How to claim

1. 1Join H&M Membership to unlock the H&M birthday reward.
2. 2Add your date of birth so H&M knows when your birthday is.
3. 3Redeem your birthday reward online, in-store, through your online account, or in the H&M app.
4. 4Use it any time within your birthday window — 2 weeks after your birthday.

Deal details

• Offer type
  Percentage discount
• Discount
  25% off
• How to redeem
  Online, In-store, Online account, Mobile app
• Loyalty program
  H&M Membership
• Redemption window
  2 weeks after your birthday
• Available in
  Australia-wide

The fine print

Requires the free H&M Membership, which is available to people aged 18 or over. The birthday reward gives 25% off one item, can be redeemed once online or in store, is valid for 2 weeks after the birthday, and cannot be combined with another offer.

Frequently asked

How do I get the H&M birthday deal?

To claim the H&M birthday reward, join H&M Membership and add your date of birth ahead of your birthday so the reward arrives in time.

What do I get with the H&M birthday deal?

H&M lists "25% Off Item of Choice" as a birthday reward. Good to know before you go: Requires the free H&M Membership, which is available to people aged 18 or over. The birthday reward gives 25% off one item, can be redeemed once online or in store, is valid for 2 weeks after the birthday, and cannot be combined with another offer. Always confirm the latest terms on the H&M website.

How do I redeem the H&M birthday offer?

You can redeem the H&M birthday reward online, in-store, through your online account, or in the H&M app.

When can I use the H&M birthday reward?

2 weeks after your birthday — so plan to redeem inside that window.

Where can I use the H&M birthday deal in Australia?

The H&M birthday deal is available nationwide, so you can claim it in any Australian state or territory: NSW, VIC, QLD, WA, SA, TAS, ACT and NT.